The New Yorker by John Colapinto

                                STRANGE FRUIT: The Rise and Fall of Acai
                   
The main idea of the article is how in a very short time Acai become know as a super food and the just as quickly become something people did not believe in. Until ten years ago it unknown outside Brazil, then two brothers Jeremy ans Ryan Black along with a friend Edmund Nichols began exporting it to America. It is a potent mix of cholesterol reducing fats ans anti-aging antioxidants. It is one of the fastest. growing super foods in history. Recently studies  have shown outrageous health claims and online vendors selling diluted products. Not until the nineteen seventies did it spread past the Amazon river delta, spreading to northern cities and the southern cities of Rio and San Paulo, due in large part to the Gracie family who were martial art legends. In nineteen ninety nine the Black brothers establish Sambazon, importing frozen Acai from Brazilian plants. In two thousand four Dr. Nicholas Perricone appears on Oprah with best selling book  The Perricone Promise, Look Younger, Live Longer, in Three Easy Steps. Sales sky rocketed and Oprah and Dr. Mehmet Oz indorse product. In two thousand five the Black's build plant in Brazil. Dallin Larsen CEO of MonaVie  a health juice concoction implicated many fraudulent internet sales forcing Oprah and Dr. Oz to sue removing their faces from acai based products and sales fell dramatically. The writer used a lot of fact based  ideas and was able to get his point across although his article jumped around a bit. I thought the article was okay but think a little more information on whether Acai is in fact good for you or is it so diluted by the time we get it, that's it not worth it.